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Sales Management Mistakes To Avoid



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By : Jerry Glynn    29 or more times read
Submitted 2008-12-21 21:24:39
When you are promoted to sales manager, you will likely have high expectations and big ideas for your new position. One important thing to be aware of however, is that the people under you, especially if they were once your co workers, may not be as enthusiastic about your promotion as you are. So what do you do. For one thing, you avoid the common mistakes outlined in this article beginning with:

Thinking that you know everything. Before you say, I do not think that I know everything, think again. Your new position puts you in the position of leadership and authority over the single most important driving force of any company, the sales team. Management, however is a continuous learning process so make sure that you learn and take criticism from both those senior to you and those who work under you.

Trying to please everyone. The old saying is true, you really cannot make everyone happy. It is tempting to agree to every request, but in the long run you will just end up frustrated, exhausted, and overwhelmed by demands. Be diplomatic and do not be afraid to say no when you need to.

Not holding your staff accountable. Even the best and most conscientious sales people will slip up occasionally, and if there is no accountability then it becomes that much more of a temptation. Implement an accountability policy and then stick to it, no matter what. This does not mean that you should fall into another common managerial trap however, becoming a control freak. Intimidation of your staff will only get you so far, and will ultimately cause resentments and lead to poor productivity.

Offering backhanded praise. What does this mean. Many managers do this without realizing it. They praise someone and then take a minute to point out something that this same person has done wrong, or needs to work on. Constructive criticism is fine and is also necessary, but keep your praise separate from your criticisms and everyone, including you, will be happier and more productive.

Offering rewards to the high performers only. Of course you want to reward your highest performers, but you should not concentrate on providing only the rewards that they are interested in. Ask for the input of all of the members of your team, and offer sales training seminars as an alternative for consistently poor performers.

These tips will help you to become an effective and successful sales manager.
Author Resource:- For more effective ways to manage your sales forecasting ,the author recommends Cloud 9 Analytics on-demand Business Intelligence solutions.
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